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Management Planning

Posted Leave a commentPosted in MANAGEMENT COURSE

♠ WHAT IS PLANNING ? ♦  Planning is the main starting function of management. ♦  Planning is a process that involves the selection of tasks, objectives and actions for their implementation and it requires decision, i.e. selection of alternative future courses of action. ♦  Plans provide rational approach to the realization of previously selected goals. ♦  […]

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What is SOSTAC® Planning System ?

Posted Leave a commentPosted in BUSINESS, BUSINESS KNOWLEDGE

♠ WHAT IS SOSTAC  PLANNING SYSTEM? ♦  SOSTAC is a marketing model developed by PR Smith in the 1990’s and later formalized in his 2004 book, Strategic Marketing Communications. It is an acronym for Smith’s six fundamental facets of marketing: situation, objectives, strategy, tactics, action and control. ♦  SOSTAC contains a general marketing strategy which can be applied in various commercial […]

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How To Write Marketing And Sales Plan

Posted Leave a commentPosted in BUSINESS, BUSINESS KNOWLEDGE

HOW TO WRITE A BUSINESS PLAN (MARKETING AND SALES) ♦   Marketing and Sales are critical components for a successful business. ♦   Appreciating the difference between the two is essential to building a thriving business that is sustainable. ♦   Marketing is what attracts prospective clients to your business and makes them want to purchase your products […]

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Entrepreneurship Skills – Quick Guide

Posted Leave a commentPosted in BUSINESS, BUSINESS COURSES, ENTREPRENEURSHIP COURSE

♠ ENTREPRENEURSHIP SKILLS – INTRODUCTION ♦   Many industry observers have debated on the origin of entrepreneurship. ♦   The fact to note here is that most scholars who debate the origin of entrepreneurship are either Economists or Historians. ♦   The common forum accepts that the concept of ‘Entrepreneur’ is derived from the French concept entreprendre, which […]